The Project
Candy shop branding for “Sweet n’ Sour” company and website design. Sweet n’ Sour is an upcoming new company that wants to be known for its good quality handmade sweets. The production’s focus is not only on candy products but also includes cupcakes and jams as well.
The Goal
Make the company’s logo connect directly with the character of the candy shop and translate the “candy shop” description through the logo’s symbol so its faster recognisable by the new potential costumers for a quicker, bigger and better business growth. Follow the same style and goals throughout the product design and make the website user-friendly and easy to navigate through for the new and maybe not so internet-experienced users.
SYMBOL DESIGN
TYPOGRAPHY DESIGN
PATTERN DESIGN
COLOUR PALETTE
SYMBOL
LOGO
STORE SIGN
BUSINESS CARD
FLYER
CANDY PACKAGING
JAM JAR
CUPCAKE PACKAGING
EMPLOYEE CAP
EMPLOYEE SHIRT
ADVERTISING PINS
SHOPPING BAG
BUSINESS STAMP
SOCIAL MEDIA
WEBSITE LANDING PAGE
